For those of you who aren’t familiar with mockups, they’re pretty little scenes for you to put your art in or on. They are very common on selling site. There are different types, but mine of course are for my watercolors.
So why did I do this? Let’s be honest when you scroll through social media there are pictures, people that are trying to grow businesses or sell a product need to keep things next level. As a small business owner trying to show the world my art, I need it to be photographed well to help it stand out against the current and look professional.
I’ve been using mockups already on my Etsy, but when it came to instagram most of the framed mockup I own felt too stiff for a place I’m trying to share my recent work. Yes I’d love for new customers to find me via Instagram. But I’ve also still felt the need to be a relatable artist because instagram is such a community and means more to me then just a place to sell. So for awhile I’ve been just trying to take nice iPhone photos. But without any lighting tools they always seem to be inconsistent and I feel that it doesn’t reflect well upon my brand. I follow many artist that are great at photographing their art, I don’t know their process but it works! For me personally my iphone wasn’t working.
So I decided to create my own pre-staged pictures, this way I still get to be genuine, using all my own art equipment (My brushes and paint that I use every time I paint) and treasures from both my sister and I’s collection. I spent a couple hours with my Nikon shooting variations and then editing them in Lightroom so that the white balance would be consistent. Now when I finish a new painting it’s easy for me to scan it in and add it to my mockups! It no longer matter that it’s night time because the lighting doesn’t matter. I can post my art feeling proud of the pictures!
I still have room to grow, and I’m not saying all my instagram post are going to be perfect mockups now. I’m still a real person and I’m going to have real post. But heres to taking the next step toward professionalism!
If you’re an artist and what to know how to create you own mockups stay tuned and I’ll show you how easy they are to create!